SCHEDULE

2017 PROGRAM SCHEDULE

Phase Zero

  • Our mentors and EIRs will work remotely with startups selected for the Accelerator to gauge their current traction and work in tandem to design a plan for growth during the program.
  • Startups will be advised on issues they may be facing and will seek counsel on issues ranging from growth metrics to team culture.
  • Mentors will ensure analytics and tools are set up for maximum program benefit.

Week 1: Lean Startup & Legal

  • The week begins with a welcome night networking event, introducing the startups to the mentors through friendly one-minute elevator pitches.
  • Legal experts from 500's extended network will present on everything from “Startup Legal 101" to the basics of fundraising and convertible notes.
  • Other sessions on setting goals for the program and preparing for the upcoming sessions on distribution and fundraising.
  • Office hours for the startups to discuss and work with the mentors.
  • Fireside chats and lunch talks with the mentors will be open to the public and happen throughout the week.

Week 2: Growth Marketing

  • 500 is excited to bring in some of its world-class experts in startup growth and distribution for a week focused on growth hacking.
  • Sessions will focus on introduction to marketing techniques used by the 500 distribution team. Email and digital marketing will be discussed in-depth by mentors, as well as sales and scaling, pricing and market positioning, and retargeting/remarketing.
  • Office hours will be held for the startups to discuss and work with the mentors.
  • Fireside chats and lunch talks with the mentors will be open to the public and happen throughout the week.

Week 3 & 4: THE STARTUP SPRINT!

  • These weeks will give the startups in the Kobe Accelerator a chance to revisit their goals and incorporate what they have learned from the mentors, talks, and their fellow startups and into their companies.
  • Each startup will have experiments to implement from the Growth & Distribution sessions and this recess will provide a good opportunity to schedule a variety of tests and their effect on their target market.
  • This is also a great time to schedule meetings that may require travel, and the co-working space will remain open for the duration of these two weeks.

Week 5: UX/UI

  • After the startup sprint, we will focus on refining the user interface and user experience, to enhance user satisfaction and produce more efficient user interface design.
  • Design experts will be leading useful sessions to thoroughly cover user experience and user interface topics.
  • These design elements will be used by founders to create real time results.

Week 6: Fundraising

  • This week focuses on fundraising and will prepare the startups for the full range of necessary considerations and steps to successfully fundraise.
  • How to design investor pitch decks, refining pitches for different audiences, important considerations to make at each round of funding, and the legal ramifications of contractual obligations to investors.
  • Office hours will be held for the startups to discuss and work with the mentors. Fireside chats and lunch talks with the mentors will be open to the public and happen throughout the week.

Week 7: Pitch Prep

  • In preparation for demo day on the following week, the startups will be rigorously prepared to pitch to investors.
  • Working with some of Silicon Valley's most successful pitch experts, the startups will be trained on delivering concise and appealing pitches to investors.
  • This will include sessions on storytelling, intensive pitch prep, and mock investor interviews.

Week 8: Demo Day

  • On October 10 the startups will have a chance to present their companies to investors and guests from 500's network at the Demo Day!

* Schedule will be finalized to best meet the needs of the participants and is subject to change.